Every form has an Analytics page that turns your stored submissions into at-a-glance metrics — totals, spam stats, a 30-day trend, and where your traffic comes from. Analytics is a Pro+ feature.

What the Analytics page shows

Open a form and select its Analytics page to see:

Total submissions — the number of genuine submissions received.
Spam caught — how many submissions were flagged as spam.
Spam rate — the share of all incoming submissions that were spam.
30-day submissions chart — a chart of submissions over the last 30 days, so you can spot trends and spikes.
Top countries — the countries your submissions come from, ranked.
Top referrers — the pages and sites that sent visitors to your form, ranked.

How the numbers are calculated

Analytics is built entirely from your stored submissions — there is no tracking script or cookie to install. Spam-flagged submissions are excluded from the counts shown, such as total submissions, the 30-day chart, top countries, and top referrers. The one exception is the spam rate, which by definition compares flagged submissions against all incoming submissions. For how submissions get flagged in the first place, see Spam protection.

Plan availability

Analytics is a Pro+ feature. See Plans & pricing for the full plan comparison.

To get the most accurate analytics, keep your spam filtering tuned in Configuration, and review notification options in Notifications & digests.